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This web site tellsell.com states the following, "Design really does follow function at TellSell." We noticed that the webpage stated " Before any design work is done, we do our homework." It also said " Our ability to consistently capture the essence of communication challenges is not accidental. It is the direct result of the emphasis that we put on research and analysis. On a recent 100,000 assignment our research saved our client 72,000. In another instance, as a result of the research we conducted, we produced a direct mail program that exceeded clients targets by 300." The header had marketing as the highest ranking optimized keyword. It is followed by communications, advertising, and packaging which isn't as ranked as highly as marketing. The next words tellsell.com used was direct web. direct mail was included but will not be understood by search engines.